How Blogging Establishes Authority in Your Industry

Written by Polka Dot Marketing

May 3, 2021

using a laptop

In order to keep up with your competitors, you will need to strive to establish yourself as an authority in your industry. Although this might seem like a difficult task, there is a relatively simple answer — blogging.

 

For those who are unaware of how blogging can accomplish this, we’ve got all the answers that you need to keep in mind. Let’s explore what you should know.

 

You Can Offer High-Quality Content

 

As you might guess, one of the most efficient ways to establish authority in your industry is to offer content that your audience finds useful. Blogging is by far the most convenient way to do so.

 

To elaborate, it would be impractical to have your primary form of website content be high-quality video. Even professional photography content can’t be created as quickly as blogs can.

Additionally, blogging is highly diverse and requires very little overhead in order to maintain — you can choose from virtually any topic you’d like and say anything you want to about it as long as you have a computer and Internet connection.

 

You also aren’t limited by equipment, capturing the right footage, etc. Some of the most useful types of content are comprehensive guides, industry analyses, how-to’s, etc.

 

Put simply, high-quality content is one of the most powerful tools at your disposal, and it is something that you should take seriously.

woman using a laptop

You Create a Connection with Your Audience

 

Establishing a strong connection with your audience is essential when it comes to forging a long-term relationship. In fact, there are plenty of customers who choose a particular brand simply because they like their branding as opposed to that of their competitors.

 

However, you can only say so much in a single photograph or advertisement.

Blogging allows you to clearly voice your brand’s personality and provide a unique experience that your audience can’t find elsewhere.

Over time, you will find that you develop a solid base of loyal customers simply due to the connection that you are able to create through blogging. This becomes a particularly effective strategy if you are able to communicate with your audience on a personal level.

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You Will Grow Your Site Traffic

 

Having a blog full of high-quality content is essential for proper search engine optimisation. For those who are unfamiliar with this term, it simply refers to the way in which you optimise a website to generate the most traffic possible.

 

When you blog about topics that your audience is looking for and include relevant keywords, you drastically increase your chances that they can find your business on Google. In turn, you will be able to boost your other metrics, such as sales or conversions.

 

For this reason alone, many business owners choose to invest in blogging for their company website. Driving a large amount of traffic to your website also comes with a secondary benefit — you will cultivate your brand’s reputation.

 

When you have an extensive online presence, people are far more likely to innately trust your organisation.

 

For example, let’s assume that a quick Google search of your business name immediately comes up with numerous blog posts that you’ve made. Users who encounter your brand in this way are far more likely to believe that you are an authority in your space.

 

If your audience cannot find content that you have published, they may begin to wonder if your business is even legitimate.

man using a computer

You Can Flex Your Knowledge

 

There are few things that can build authority like showing off your industry knowledge. In fact, this is the primary way in which you can establish this type of presence in your industry. You will also be able to maintain a high level of consistency.

 

As previously mentioned, blogging is one of the most efficient ways to publish new content on your website. To elaborate, it’s much easier to deliver a handful of blog posts within a seven-day period than it is to create two or three high-quality videos.

 

This is the perfect opportunity for you to delve into niche topics that your competitors may not have knowledge of. Or you could provide an in-depth look into how your product or service operates.

 

This is highly beneficial for businesses that offer relatively complicated products, such as innovative new building technology.

woman using a laptop

You’ll Stay Relevant

 

No matter what industry you’re in, trends are constantly changing as time goes on. Failure to keep up with these trends could cause your audience to perceive you as irrelevant.

 

In this situation, what you say may not have as large of an impact as it otherwise would.

 

Similarly, your audience might choose a competitor instead of your business simply based on perceived authority. This is particularly true if both you and the other company are of a similar size and have similar products.

 

It’s in your best interest to frequently reference ongoing trends within your industry. In fact, it’s recommended that you dedicate at least one blog post per month toward educating your audience about current trends.

 

For instance, a business in the architectural space might write an article about architectural design trends in this industry.

 

Establishing Authority Through Blogging Might Seem Difficult

 

However, it’s not nearly as complicated as you might have anticipated. From here, you will be able to leverage blogging efficiently and make the most out of it for your business.

 

Want to learn more about what Polka Dot Marketing has to offer? Feel free to reach out to us today and see how we can help.

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