Do Google Ads Help in Digital Marketing?

Written by Polka Dot Marketing

December 15, 2021

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With around 2.14 billion people shopping online, the digital marketplace is a great place for businesses to increase their sales. Knowing the best channels to reach your target audience is essential to tapping into that market.


Google Ads are one form of marketing businesses use to get customers to notice you. If you’re new to this form of advertising, it can be hard to determine if Google Ads helps in digital marketing and will increase your ROI.


This guide will discuss what Google Ads are and if your business can benefit from them.


What Are Google Ads?

Google Ads used to be called Google Adwords. It’s a popular advertising tool that enables businesses to generate digital advertisements. You can target customers who search Google for a specific product or service.


Your ad can appear in a variety of places depending upon the type you create:

  • On the search page results
  • On various devices
  • In selected languages and locations
  • On websites


Your ads are being targeted at individuals who are showing interest in a service or product you offer. Relevant customers will be directed to your website, resulting in more traffic and sales.

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Benefits of Google Ads

Google gets 90% of search inquiries around the world, making it a great place to target potential customers. Let’s discuss some of the benefits of opening a Google Ads account can have for your company.


Faster Results Than Search Engine Optimisation

One of the main benefits of Google Ads is that it works quicker than SEO. Both Google Ads and SEO are focused on using search engine results to generate more leads and traffic.


An optimised Google Ad campaign can get businesses results very quickly. With a Google Ad, you can focus on more than one keyword in a single ad. You can also turn your ads on or off whenever you’d like to.


Your Google Ad will automatically appear at the top of the search engine results pages to get immediate visibility. There’s an increased chance of getting more leads and traffic instantly with Google Ads.

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Access Your Customer’s Inboxes

Email marketing is an effective strategy that will help you achieve even more results when you incorporate it with Google Ads. You can reach your target audience by hitting them with ads directly in their Gmail inbox.


Gmail ads appear in the promotion or social tabs in their inboxes. These types of ads run on both mobile devices and desktops.


Reconnect With Previous Visitors to Your Website

Google Ads enables you to reconnect with visitors who have previously gone to your website. For example, you might have had users go to your website but not take any action. You can remind them of your business and what you offer with Google Ads.

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Monitor Your Ad Campaign’s Results

With other forms of advertising, like TV ads or newspapers, it can be difficult to measure its success. They also tend to be more expensive than a Google Ad campaign. There’s also no way to attribute new leads to your ad campaign.


Google Ads provides you with transparent data and results so you can monitor the success of your campaign. Some of the information you can find out includes:

  • How many leads did your ads generate?
  • What users clicked on the ads
  • How much traffic your ads generate
  • How much your cost per lead was
  • Which of your keywords generated the most leads and traffic

These results and data help you determine what tactics worked and what didn’t work. You can tweak your campaigns to achieve optimal results.


Be More Competitive

If your competitors are running a Google Ad campaign but you’re not, you’ll likely lose business. Look at what your competitors are doing online. Evaluate the ways they’re promoting their business and how you can improve upon their tactics.

For businesses that want to bring in local customers, you can implement Google local ads. Instead of customers heading into your competition’s location, they’ll pay a visit to yours instead.


Cost-Effective Advertising

One of the best things about Google Ads is that you only pay when someone clicks on the ad. You set a limit for how much you want to spend and get charged when someone interacts with your ad.

Some examples of interaction include:

  • Clicking on your website
  • Clicking an install button
  • Watching a video

When you select how much you want to spend on your ad campaign, you can limit it for the entirety of the campaign or for how much you want to spend each day. You can even set specific hours or times when you want your ad to get shown.

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What Types of Businesses Can Use Google Ads?

Many businesses have found success with Google Ads, but you shouldn’t assume that your brand will be an automatic fit for it. Consider the following questions when determining if Google Ads will work for your company:

  • Is my audience online?
  • Are my related keywords being searched online?
  • Are bloggers and online magazines publishing articles that are related to my service or industry?
  • Are my competitors running online campaigns?

Google Ads can be confusing, and it can be difficult to determine if it’s the right course of action for your company. Partner with an experienced marketing company, like Polka Dot Marketing, that has experience running Google Ad campaigns. We’ll speak to you about your goals and figure out the best course of action.

So, Do Google Ads Help in Digital Marketing?

Google Ads helps in digital marketing by bringing relevant traffic to your website. See results instantly by implementing a Google Ads campaign. Partner with an experienced Google Ads management company to maximise your results.

Contact Polka Dot Marketing to get connected with a Google Ads specialist.

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