Google Ads COVID-19 Small & Medium Businesses

Written by Polka Dot Marketing

March 31, 2020

small and medium businesses google ads

If you’re a small or medium-sized business and you’ve been actively using Google Ads since the beginning of 2019, this is for you. Some help is on the way!


Google are doing their part to help small and medium-sized businesses (SMBs) with Ad credits during what we are all experiencing with COVID-19 globally. While we all feel the effects of what is happening, every little bit helps for business to continue communicating with customers. Keeping in touch with your customers through Google Ads helps businesses to continue to be seen in a time when so many of us are isolating.


To help alleviate some of the costs, Google are giving those businesses who have been active advertisers since the beginning of 2019 Ad credits. To be eligible you must have been an active advertiser since Jan 1, 2019 and comply with all the Google Ad T&Cs.




These credits will appear in your Google Ads account in the coming month and you’ll be advised through notifications. The Ad credits expire on 31st Dec 2020, however can be used at any time between when they show on your account and the end of 2020. You can also use the Ad credits across the Google Ads platform including Search, Display, and YouTube as well as all campaign types.


If you can’t see these credits on your account now, be patient. They have $340 million in credits to issue worldwide and are building these into the Google Ads accounts. This is part of their broader contribution.


If you’re already a client of ours here at Polka Dot Marketing, we’ll let you know if you are eligible. If you’re not a client, and unsure if your business is eligible, reach out to us and we can help.


Further reading:

You can find out more about the COVID-19 Google Ad credits for SMBs here:


To read more about Google’s COVID-19 full $800+ million to support to SMB’s, health organisations and governments, and health workers on the frontline of this global pandemic, click here:

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