Why a Blog Is Crucial for Brand Growth

Written by Polka Dot Marketing

March 8, 2021

creating a blog on a MacBook

It’s no secret that digital marketing is one of the most effective strategies that you can use to build your brand. Yet, many entrepreneurs tend to overlook the utility that blogging is able to provide.


To help get you started, we’ve put together some useful information that can put you on the right track. Let’s take a look at everything that you should know about using blogging for brand growth.


You Can Establish Authority in Your Industry

This is an attribute of blogging that many business owners are unaware of. However, it’s one of the most important to keep in mind.


When you have a well-written blog that provides high-quality content to your audience, you will be able to establish yourself as an authority in your industry. From here, your target demographic is far more likely to hold your brand in higher esteem.


For example, take a moment to think about which brand you would rather trust:


  • Brand A: 2 million followers on Instagram, hundreds of blog posts, tons of positive feedback.
  • Brand B: Has a bare-bones company website, few blog posts, not much Internet presence at all.


Assuming that both brands are able to provide products and services of equal quality, it is still highly likely that you choose brand A.


Although it’s not easy to achieve this position in your industry, blogging is a great way for you to start. This is especially true if you post content that showcases your expertise.


To elaborate, a Real Estate Agent might write a comprehensive blog about the status of the local real estate market.


Provide Useful, Relevant Content

One of the best ways that you can strengthen your relationship with your target audience is by providing useful, relevant content. Blogging, in particular, is a notably effective method.


In general, the most useful topics tend to be in one of the following categories:


  • A how-to article
  • A lengthy guide
  • A product review or showcase


The latter topic is particularly important to consider. Not only will you be able to illustrate what your products are capable of, but you can also help your audience avoid common obstacles they may otherwise encounter.


This will easily lead to a greater sense of customer satisfaction.


Boost Your SEO Ranking

Of course, you can’t overlook the SEO utility that blogging is able to provide. Frequently publishing articles that contain relevant keywords your audience is searching for is a great way to boost your search ranking.


It should be noted, though, that your blogs need to adhere to other standards in order to be as effective as possible.


More specifically, your content should always be properly formatted and broken up into sections that are easy for users to read. Additionally, you should avoid ‘stuffing’ keywords in your posts for the sake of increasing your ranking.


Google tends to look down on this practice and could actually punish you for doing so.

Additionally, a poorly formatted article will increase a metric known as your bounce rate. This refers to a scenario where somebody immediately exits a page after reaching it.


This instance tells Google that the content they encountered was either low-quality or irrelevant.

blog image

Cultivate Brand Awareness

As you might guess, you can’t expect to maximize performance if nobody knows about your brand. Additionally, conventional advertising methods might not be highly effective during the early stages of your business.


Blog posts allow your users to encounter your brand organically. Although the most common way your audience will reach your blog is through using Google, they may also find their way to a blog post through social media.


This could be from you sharing a link to your own blog on your company’s social media account, or it could be from another user sharing your content.


However, neglecting to publish a blog will ensure that your audience never encounters your brand in this way. So, keep this in mind when deciding whether or not it’s right for you.


You Can Gather Useful Data

When your audience reaches your site, you will be able to take a look at your analytics and gather useful information.

One of the most important details you should explore is the source of your traffic.

For instance, you may have created a handful of blog posts that you carefully tailored to be as SEO-efficient as possible. You may then become surprised to learn that the majority of the traffic that reaches these blogs comes from social media.


Upon further investigation, you find that a user with a large following shared your content.


Having a strong understanding of what works and what doesn’t is essential to your long-term success.


Boost Conversions

For those looking to optimise their conversion rate, blogging is a fantastic way to do so. You are able to provide links to your own product or service pages within your content, allowing you to guide your users in the right direction.


When implemented correctly, there’s a strong chance that you can exponentially increase your sales revenue. This makes blogging a low-cost marketing method that can have astronomical returns.


Blogging for Brand Growth Might Seem Complicated

Yet, it’s not nearly as difficult as you might think. From here, you can use the above information about blogging for brand growth to make the decisions that are best for the performance of your organisation.


Want to learn more about what we have to offer? Feel free to reach out to us today and see how we can help.

Related Articles

Subscribe To Our Newsletter

Subscribe To Our Newsletter

Join our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!