It should come as no surprise that investing in search engine optimisation (SEO) is one of the most important obligations you have as an entrepreneur. However, it’s also essential that you focus on local SEO as well.
For those who are unfamiliar with this term, it refers to a specific type of SEO that aims to target individuals near your business. We’ve developed a comprehensive guide that has all the information you need to know in order to get started.
Let’s dive in.
So, What Exactly Is Local SEO?
As the name suggests, this form of search engine optimisation targets a specific geographic area. To elaborate, businesses use local SEO to reach people in their local industry more effectively.
A straightforward example could include a restaurant leveraging the benefits that local SEO is able to provide in order to increase its number of daily customers. Over time, you will be able to establish a strong foundation of consistent buyers and drastically increase your sales numbers.
Combined with traditional search engine optimisation techniques, many business owners find that their revenue reaches unprecedented heights.
How Does It Work?
In order to properly implement local SEO, you will need to tailor your content to the geographic area that you are targeting. For instance, you’ll need to have a landing page on your website that is specifically meant for people who live in the region close to your business.
Additionally, the keywords that you use within your content should pertain to queries that your local audience would search.
Using the aforementioned restaurant example, let’s assume that somebody was looking for a nearby restaurant that provides authentic Italian cuisine in Gold Coast. They would most likely search “best Italian restaurant Gold Coast” in order to find the answer.
Keep in mind that you should also consider the type of queries your target demographic would search through speech-to-text software. In this case, they would be more liable to speak “where’s the best place to get Italian food on the Gold Coast” since it takes far less effort to use this type of software for longer search queries.
Of course, you’ll also need to create a Google My Business account in order to help establish yourself online. This will make it far easier for your audience to find your company when looking for local businesses.
This is something that can often mean the difference between whether or not someone chooses you over a competitor.
Unless you are thoroughly experienced in this type of marketing, it’s best to leave it up to a professional. This will allow you to ensure that you reach all of the goals that you set for your company.
What Benefits Can It Provide?
Utilising local SEO comes with a large number of benefits. Interestingly, many entrepreneurs tend to overlook them, but it’s essential that you keep them in mind.
Let’s take a look at a few of the most notable.
Increased Presence in Your Local Industry
Perhaps the most notable attribute of using local search engine optimisation is cultivating a presence in your local industry.
After all, you can’t expect to get an optimal number of local customers if nobody is able to easily find you on the Internet. The good news, though, is that a successful local SEO campaign has the opportunity for exponential growth.
As your ranking climbs, it will become easier and easier for you to drive traffic to your website.
Expanding Your Target Audience
Through conventional search engine optimisation, you may or may not have a large number of local customers interact with your brand. By leveraging local SEO, however, you can drastically increase your local audience.
If you live in an area with a high population density or are able to reach a large segment of your market, there’s a chance that your local audience may even outnumber the rest of your target demographic. As you might guess, this could easily cause your sales numbers to skyrocket.
This is especially true if you offer high-ticket products or offer something that your buyers spend a decent amount of time deliberating upon. A business that sells high-end road bicycles, for example, will likely have customers that want to ask questions about the product, see it in person, etc.
Specifically targeting this demographic will allow you to easily fulfill these obligations.
A Stronger Relationship with Your Customers
More likely than not, you know of a local business that you have been to multiple times and have gotten to know the people who work there. From a business perspective, this is a highly sought-after type of customer relationship.
The stronger this bond becomes, the more loyal that these individuals become to your brand. They will also be far more likely to tell their friends and family about their experiences.
In some cases, this could even drastically increase your brand awareness.
To elaborate, let’s assume that a local buyer has a stellar customer experience at your company. If they share this information with their hundreds of followers on social media who also live in the same area, you might experience a strong boost in sales within a short period of time.
Local SEO Could Be Game-Changing
It’s highly recommended that you keep the above information in mind when deciding whether or not to incorporate local SEO. When implemented correctly, you’ll find that your company’s performance reaches levels that you previously thought were unattainable.
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