Considering how incredibly prevalent social media has become, it might surprise you to find out that people continue to expect it to grow. In fact, almost two-thirds of Facebook users predicted that they would start using Facebook even more than they already were. Practically everybody else said they would continue to use Facebook as much as ever, and only 2% of people said they would probably start using Facebook less!
In other words, regardless of how much people are using social media today, they will probably be using it even more tomorrow. There is a reason that so many businesses have followed consumers onto social media.
Applying social media to business purposes can be extremely effective. Of course, it can also take a long time to understand how to do it properly. Is it really worth the time investment to do so?
Read on to learn all about the biggest benefits you can enjoy by using social media for business purposes!
Business Social Media Accounts Help You Provide Customer Service
At the end of the day, every kind of communication must pass through certain channels. Every channel of communication comes with its own delays and disadvantages. Even if you call someone on the phone, it can be difficult to have someone available to pick up 24/7.
When it comes to channels of communication, though, social media is one of the fastest. Social media messaging allows people to have quick back and forth as well as to easily track who has been trying to get in touch with them.
All of this comes in handy when you are trying to provide excellent customer service. A big part of great customer service is speed of response. Social media helps people to respond as quickly as possible when a customer contacts your business with a question or a complaint.
On top of that, social media helps make sure that customer communication doesn’t fall through the cracks. It also lets your customer service people respond effectively. Even if a customer is not available to talk right now, they will almost certainly see your social media messages later.
Social Media Acts Like Free Business Marketing
Many people underestimate the power of branding. At the end of the day, there is a very good reason that all the biggest companies in the world focus intensely on branding. And they also use social media to improve their branding.
What exactly is branding? In a certain sense, branding is just a way that we give a personality to a business. Although companies do not truly have personalities, people can choose to present them as almost like characters with values and desires.
People are becoming more and more used to understanding and knowing real people online. They are no longer relying on in-person cues to appreciate somebody’s humanity. All of that means that they are more ready than ever before to talk to a company as though it were a person when it is on social media.
When you think about it, it makes a lot of sense that people would feel more trust with something that seems like a person as opposed to a faceless legal entity. Branding is essential if you want people to feel like they have a relationship with a company. That is how your company can develop a reputation as a trustworthy entity that provides great services or products.
Social Media Marketing Will Help You Get the Word Out Company
Whenever you have a great piece of content for your current or future customers, you want as many people to see it as possible. You can pay higher and higher prices for ads, or you can post them across your social media. Social media is a powerful way to get more eyeballs on your content.
The algorithms on social media are complicated. However, many of them take into account the regularity of content publication. That means that if you publish around the same time each week or a day, your content will be shown to more people.
Social Media Accounts Can Help You Protect Your Reputation
Imagine that customer is angry with you. They decide that they want to spread some negative information about you. Where will they spread it?
They are almost certainly on social media. If you are on the same social media sites, they will probably just go to your page and publish it there. That will give you a chance to respond to it.
The end result is that anybody who reads that negative review will also read your response. If you are not on social media, an upset customer might just share their review on their own social media page or somewhere else where you will not find it.
Social media helps you to have a voice when it comes to discussing your reputation.
Social Media Can Help You Increase Customer Acquisition
When people start looking for something, social media algorithms put relevant pages in front of them. If you are on social media, you could be the page that they show to potential future customers.
Enjoy All of the Benefits of Social Media for Business
We hope that you were able to take away something useful from this brief article on a few of the biggest benefits that come with using social media for business. Although it can be difficult to learn about how to use social media as effectively as possible at first, doing so is an investment that will pay for itself many times over in the future!
To learn more about how to use social media as effectively as possible for your business, feel free to reach out and get in touch with us here at Polka Dot Marketing any time!
If you want to give your online presence a boost, there’s no better way to do it than Facebook ads. Learn the business benefits here.
Polka Dot Marketing were invited to the Twitter 2016 Australian marketing breakfast at their Sydney headquarters.
If you’re concerned about your business online presence or struggle to get more leads, remember to focus on social media.