Are you asking the question: why can’t I find my business on Google? If yes, our guide here has all the answers you need to know.
With around 2.14 billion people shopping online, the digital marketplace is a great place for businesses to increase their sales. Knowing the best channels to reach your target audience is essential to tapping into that market.
Google Ads are one form of marketing businesses use to get customers to notice you. If you’re new to this form of advertising, it can be hard to determine if Google Ads helps in digital marketing and will increase your ROI.
This guide will discuss what Google Ads are and if your business can benefit from them.
Google Ads used to be called Google Adwords. It’s a popular advertising tool that enables businesses to generate digital advertisements. You can target customers who search Google for a specific product or service.
Your ad can appear in a variety of places depending upon the type you create:
Your ads are being targeted at individuals who are showing interest in a service or product you offer. Relevant customers will be directed to your website, resulting in more traffic and sales.
Google gets 90% of search inquiries around the world, making it a great place to target potential customers. Let’s discuss some of the benefits of opening a Google Ads account can have for your company.
One of the main benefits of Google Ads is that it works quicker than SEO. Both Google Ads and SEO are focused on using search engine results to generate more leads and traffic.
An optimised Google Ad campaign can get businesses results very quickly. With a Google Ad, you can focus on more than one keyword in a single ad. You can also turn your ads on or off whenever you’d like to.
Your Google Ad will automatically appear at the top of the search engine results pages to get immediate visibility. There’s an increased chance of getting more leads and traffic instantly with Google Ads.
Email marketing is an effective strategy that will help you achieve even more results when you incorporate it with Google Ads. You can reach your target audience by hitting them with ads directly in their Gmail inbox.
Gmail ads appear in the promotion or social tabs in their inboxes. These types of ads run on both mobile devices and desktops.
Google Ads enables you to reconnect with visitors who have previously gone to your website. For example, you might have had users go to your website but not take any action. You can remind them of your business and what you offer with Google Ads.
With other forms of advertising, like TV ads or newspapers, it can be difficult to measure its success. They also tend to be more expensive than a Google Ad campaign. There’s also no way to attribute new leads to your ad campaign.
Google Ads provides you with transparent data and results so you can monitor the success of your campaign. Some of the information you can find out includes:
These results and data help you determine what tactics worked and what didn’t work. You can tweak your campaigns to achieve optimal results.
If your competitors are running a Google Ad campaign but you’re not, you’ll likely lose business. Look at what your competitors are doing online. Evaluate the ways they’re promoting their business and how you can improve upon their tactics.
For businesses that want to bring in local customers, you can implement Google local ads. Instead of customers heading into your competition’s location, they’ll pay a visit to yours instead.
One of the best things about Google Ads is that you only pay when someone clicks on the ad. You set a limit for how much you want to spend and get charged when someone interacts with your ad.
Some examples of interaction include:
When you select how much you want to spend on your ad campaign, you can limit it for the entirety of the campaign or for how much you want to spend each day. You can even set specific hours or times when you want your ad to get shown.
Many businesses have found success with Google Ads, but you shouldn’t assume that your brand will be an automatic fit for it. Consider the following questions when determining if Google Ads will work for your company:
Google Ads can be confusing, and it can be difficult to determine if it’s the right course of action for your company. Partner with an experienced marketing company, like Polka Dot Marketing, that has experience running Google Ad campaigns. We’ll speak to you about your goals and figure out the best course of action.
Google Ads helps in digital marketing by bringing relevant traffic to your website. See results instantly by implementing a Google Ads campaign. Partner with an experienced Google Ads management company to maximise your results.
Contact Polka Dot Marketing to get connected with a Google Ads specialist.
Are you asking the question: why can’t I find my business on Google? If yes, our guide here has all the answers you need to know.
Do Google Ads work for small businesses? Spoiler alert, the answer is yes when it’s used correctly. We explain the details here.
If you’re a small or medium-sized business and you’ve been actively using Google Ads since the start of 2019, this is for you.
By maintaining a consistent blogging schedule, you increase your chances of ranking higher in search…
Polka Dot Marketing has created a website for renowned stylist Elizabeth McMahon, that perfectly captures…
Optimising your website for search engines is crucial for business success. Important strategies to consider…
Boost event ticket sales with email newsletters. Learn the power of direct communication, personalised messaging,…
Protect user data and build trust with secure contact forms. Learn how to safeguard information,…
You have a new website, or you want to build a WordPress one. Learn more…