If you’re concerned about your business online presence or struggle to get more leads, you might be neglecting one very important online marketing tool: the power of social media. With the rapid growth of social media platforms, websites such as Instagram, Facebook and Twitter have become more than merely a way to connect with friends: they’re invaluable tools to expand your reach and pave your company’s way to success.

The first and most important reason why social media is vital for your business is that it enables you to connect with your customers. From posting content that is easily shared through being able to reply to a client’s request, inquiry or complaint in a matter of minutes, social media is the best way to increase your fan engagement and turn any potential lead into a valued and loyal customer. Of course, this also means social media provides you with the invaluable opportunity to learn about your clients. Knowing how your customers behave can help you decide on the best future strategy for your company. Understanding your basic demographics can additionally assist you in creating a comprehensive marketing plan that will yield results in no time, and also help you understand what your customer base actually needs.