Polka Dot Marketing has created a website for renowned stylist Elizabeth McMahon, that perfectly captures her brand essence and vision.
WAS THIS A BIG GOOGLE UPDATE?
It’s been three years in the making, but August finally brought with it the Google Medic Update and it’s had much more of an impact than anticipated. As the name suggests, the update was targeted at the Health Industry and author expertise, but ramifications have been felt far beyond. In fact, this may even be looked back upon in a year’s time as a pivotal shift in how SEO works, time will tell. But so far, we have seen a number of well-known web pages drop -40% in traffic…
WHY DID WEBSITE TRAFFIC DROP?
Well, general gist of it is quality control; the Google Medic update has favoured the more ‘authoritative’ and credible sites over the more ‘lifestyle’ focused sites. At this point in time, Google’s latest algorithm has only been live for a matter of weeks, but here are the most prominent changes it has brought so far:
CONTENT
It’s fair to say that this update has shifted things up in the seriousness scale; EAT factors are being prioritised. EAT factors refer to websites that contain Expertise, Authoritativeness and Trust. Therefore, the more professional websites are being ‘rewarded’, whilst the less professional, more ‘lifestyle’ sites, are being ‘punished’. It’s an attempt by Google to clamp down on sites towards the lower-quality end of the scale.
CREDIBILITY
No longer can sites make bold claims without backing them up with industry awards or reputable links. Links have endured over 20 years as the most reliable signal of a web page’s importance, and this doesn’t seem likely to change any time soon. Conversely, sites lacking these credible, quality outbound and inbound links saw decreases in traffic.