Polka Dot Marketing has created a website for renowned stylist Elizabeth McMahon, that perfectly captures her brand essence and vision.
BREAKFAST WITH TWITTER
Visiting Twitter was always going to be exciting for me. I’ve been using Twitter for such a long time now, I can’t remember exactly when I started but it’s a long time ago! I have three accounts I tweet from (personal, menswear related for The Man Has Style and of course, Polka Dot Marketing), and it has been one of my favourite ways to communicate with like-minded people from around the globe.
While at times it’s a disjointed communication, it’s also a direct way of communicating. Read a book, you send a tweet of gratitude to the author, next thing you know, you get a reply back. You automatically feel connected to the author even more than by simply reading their story. I’ve met some amazing friends over Twitter, made connections with some of the best in the industry, organised media stories, chatted about the most simple and every day topics along with more important human rights issues. Whatever it is on Twitter, it feels real. For me, I look to it for information. When something is happening in the world, my first port of call is Twitter. How is it playing out in the world and how do people feel about it? I love that it’s giving you opinions that are varied and show different view points. I always feel it helps broaden your thinking, gives you perspectives you may not have thought of before. It doesn’t mean you agree, but you definitely can give other peoples opinions a moment to take in.
I follow brands I love, as well as brands I want to know more about. I connect with them and want to know what is important to them. It allows me to have a two way interaction. The brands I feel myself becoming loyal to are the ones that reach out. The ones answering, joining in the conversation. The ones showing passion for what they do. Encouraging others to be their best and to help others. I don’t follow the brands that are offering sales or discounts or trying to sell at every step. To me, Twitter is about learning about someone, something or in this case in point, a brand. Saying that, if there is a sale then possibly I may look, but only if the brand is not doing this every step of the way. The main focus would need to be their story and their ethics, their conversation and their involvement.
Over the years, I have seen that connection between people and brands. How this organic growth in loyalty and the regular connection are not only about following their journey, but being part of it. The brands I see answering the hard questions are the ones that I have more respect for. Brands that are answering the complaints. Owning up to mistakes, showing the human side to the brand. The balance between keeping that personal feeling but professional can be difficult for big brands, but by constantly evaluating how they are interacting and what is being communicated with their tweets, it is something that is an ever evolving process.