Polka Dot Marketing has created a website for renowned stylist Elizabeth McMahon, that perfectly captures her brand essence and vision.
FACEBOOK – BRINGING PEOPLE CLOSER TOGETHER
With the continual progression and advancements of social media platforms and technology comes changes to the way we as businesses create and promote content to our consumers.
Facebook announced at the beginning of January 2018 a focus to ‘Bring people closer Together’, resulting in a change to the Facebook algorithm.The developments of the social platform we have observed already this year are astounding. 2018 is definitely a year of change, and we are excited to see how the industry progresses and adapts.
WHAT IS THE FACEBOOK ALGORITHM?
The Facebook algorithm is practically a living and breathing phenomenon that is part of the social media platform. It is the behind the scene process that works to determine which post will appear in an individual’s newsfeed based on an ever changing set of criteria (hence the living breathing phenomenon). The goal of the News Feed is to show the stories that matter to you, so the algorithm continuously works to identify, sort and prioritise post according to an individual.
An inevitable short-term result from this recent update will be lowered organic reach, engagement and general interactions between consumers and your business page. This may eventuate to lowered revenue and stall the growth of your business. However, there is no need to panic, Facebook’s paid advertising will remain untouched and continue to reach your audience as you desire.