Architectural Firm Gold Coast
See how we grew this Gold Coast architectural firm
with increased website traffic and enquiries.
17% increase in website enquiries
81% increase in website users
This case study delves into the impressive journey of Lea Design Studio, a Gold Coast architectural business, and its partnership with Polka Dot Marketing. By leveraging the power of SEO and Google Ads, Lea Design Studio witnessed substantial growth, enhanced brand recognition, and a heightened online presence in the competitive architectural industry. This case study explores the key strategies employed by Polka Dot Marketing, showcasing their pivotal role in driving Lea Design Studio’s success.
Increased Organic Traffic, Higher Visibility & Greater Exposure through SEO Optimisation
Recognising the significance of Search Engine Optimisation (SEO), Polka Dot Marketing embarked on a comprehensive strategy to optimise Lea Design Studio’s online presence. Thorough keyword research, on-page optimisation, and technical SEO enhancements were implemented to improve the website’s search engine rankings. As a result, Lea Design experienced increased organic traffic, higher visibility, and greater exposure to potential clients actively seeking architectural services.
Positioned as Thought Leader in Industry through a Tailored Content Strategy
Polka Dot Marketing crafted a tailored content strategy that showcased Lea Design Studio’s expertise and unique architectural vision. By creating engaging and informative blog posts, articles, and projects, Lea Design positioned itself as a thought leader in the industry. These content pieces were optimised for relevant keywords, attracting organic traffic and establishing credibility among prospective clients. Polka Dot Marketing’s strategic content approach complemented Lea Design Studio’s SEO efforts and fostered a deeper connection with their target audience.
High Quality Leads and Increased Conversions with Google Ads Campaigns
To further amplify Lea Design Studio’s online reach, Polka Dot Marketing developed targeted Google Ads campaigns. By meticulously selecting relevant keywords and creating compelling ad copy, they ensured maximum visibility in search engine results. The campaigns were optimised to reach individuals actively seeking architectural services, thereby generating highly qualified leads. Polka Dot Marketing continuously monitored and refined the campaigns, resulting in increased click-through rates, conversions, and ultimately, business growth for Lea Design Studio.
Increased Engagement, Reduced Bounce Rates, and Higher Conversions by Improving Website Page Speed
In addition to the comprehensive SEO and Google Ads strategies, Polka Dot Marketing recognised the significance of website page speed in delivering a seamless user experience and maximising conversions for Lea Design Studio. We conducted thorough performance audits, identifying areas for improvement to enhance the website’s loading speed. By implementing various optimisation techniques such as image compression, minification of code, and caching, Polka Dot Marketing significantly improved Lea Design’s website page speed. This optimisation not only enhanced user satisfaction but also positively impacted search engine rankings, as site speed is a crucial factor in search algorithms. The faster-loading website allowed visitors to navigate effortlessly, resulting in increased engagement, reduced bounce rates, and ultimately, higher conversion rates for Lea Design Studio.
Improved Rankings and Clients with Local SEO and Google Business
Recognising the importance of local visibility, Polka Dot Marketing optimised Lea Design Studio’s presence on Google Business. We ensured accurate and up-to-date information, including business address, contact details, and opening hours. Additionally, this encouraged satisfied clients to leave positive reviews, further enhancing Lea Design’s reputation. We also regularly posted updates. This local SEO strategy led to improved local search rankings, increased website traffic, and a boost in local clientele.
Continuous Improvement with Performance Tracking and Analysis
Polka Dot Marketing consistently tracked and analysed the performance of Lea Design’s SEO and Google Ads initiatives. By utilising analytics tools and data-driven insights, we gained valuable information on key metrics such as organic traffic, keyword rankings, ad impressions, click-through rates, and conversion rates. This data-guided approach allowed us to optimise strategies, make informed decisions, and drive continuous improvement for Lea Design’s online marketing campaigns.
A Successful Collaboration
The collaboration between Lea Design and Polka Dot Marketing exemplifies the power of SEO and Google Ads in driving architectural excellence. By optimising Lea Design’s online presence, crafting tailored content, implementing targeted Google Ads campaigns, and leveraging local SEO strategies, Polka Dot Marketing played a vital role in elevating Lea Design’s brand visibility, attracting qualified leads, and fostering business growth. This case study serves as an inspiration for architectural businesses seeking to leverage SEO and Google Ads to establish a dominant online presence and showcase their architectural expertise.